I was the sole animator for Check Point's "CHAINGING CYBER AGAIN" Collaborating closely with the talented design team at A+.
Check Point's goal was to hire AI experts, launching an external campaign that featured billboards, advertisements, and social media content.

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For the billboards we ended up with a bold, glitchy, pixel-packed vibe. We attracted attention with an intentional typo - adding "AI" inside the word changing (Chainging).

Displayed across the country, once every minute for the next 10 days - loud, high-tech, and impossible to ignore.

Simultaneously, an internal initiative encouraged employees to refer potential candidates, rewarding successful referrals with bonuses and prizes. We produced an internal redesign of Check Point's office spaces, including vibrant animations, creating AI-generated cyber motion graphics and pixelated retro-game visuals, representing Check Point’s long history in cybersecurity.

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In the initial week, we explored five distinct visual styles, ultimately selecting a pixelated and glitchy aesthetic to embody the digital realm. Leveraging blinking pixels, distorted text, and nostalgic references to classic pixel art games to symbolize Check Point's long history in the cyber space. Then, I single handedly produced over 30 unique animations over the course of a single week.