Checkpoint
I was the sole animator for Checkpoint's "CHAINGING CYBER AGAIN"
collaborating closely with the talented design team at A+.
Checkpoint's goal was to hire AI experts, launching an external campaign that featured billboards, advertisements, and social media content.
for the billboards we ended up with a bold, glitchy, pixel-packed vibe. Displayed across the country, once every minute for the next 10 days - loud, high-tech, and impossible to ignore.
Simultaneously, an internal initiative encouraged employees to refer potential candidates, rewarding successful referrals with bonuses and prizes. We produced an internal redesign of Checkpoint's office spaces, including vibrant animations, creating AI-generated cyber motion graphics and pixelated retro-game visuals, representing Checkpoint’s long history in cybersecurity.
In the initial week, we explored five distinct visual styles, ultimately selecting a pixelated and glitchy aesthetic to embody the digital realm. Leveraging blinking pixels, distorted text, and nostalgic references to classic pixel art games to symbolize Checkpoint's long history in the cyber space. then, I single handedly produced over 30 unique animations over the course of a singl week.